Linda J. Popky
Linda J. Popky (COM’81, Questrom’86) of Redwood City, Calif., published Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters (Bibliomotion, 2015). Linda is president of Leverage2Market Associates, a strategic marketing company. In 2009, she was named one of the top women of influence in Silicon Valley and was inducted into the Million Dollar Consultant Hall of Fame. Her previous books include Marketing Your Career: Positioning, Packaging and Promoting Yourself for Success (Woodside Business Press, 2008) and Promoting Your Non-Profit: Using Marketing to Help Your Organization Succeed in a Turbulent Time (Woodside Business Press, 2009). Visit www.leverage2market.com. She also is a classically trained pianist, and recently released the CD Night Songs. Learn more about her music at www.lindaplayspiano.com.
From the Summer 2015 issue.