Alexandra Shadrow
Alexandra Shadrow (CGS’12,COM’15) of Los Angeles, Calif., appeared on the November 3 episode of Lifetime’s Project Runway: Fashion Startup, which focuses on up-and-coming fashion and beauty entrepreneurs who want to secure funds for
their budding ventures. Alexandra’s UNItiques website is free to college students, who create stores to sell fashion, furniture, and more both on their campuses and online. While only students can list items for sale, anyone can shop UNItiques online, and 85 percent of every sale will go back to deserving college students who need the money.
Project Runway investors passed on her pitch, but fashion designer Rebecca Minkoff offered Alexandra a deal, which she accepted: for 30 percent of her company, Rebecca hired her and will serve as a consultant and mentor for UNItiques. Inevitably, Alexandra
ended up working out an advisory deal with Rebecca for less equity. Visit www.unitiques.com.